How to Find Affiliate and JV Partners
You can always position your product in third party
marketplaces like ClickBank and PayDotCom. They’re the most
well-known markets for selling your products, but you also
want to secure joint ventures directly with marketers who
promote your niche topic, not wait for them to find your
item on ClickBank.
Start by listing as many sites as you can where there’s
strong interest in your niche topic. That includes
discussion forums, chat groups, membership sites, and Google
groups. Don’t forget the social networking sites like
Squidoo, Facebook and MySpace just to name a few very
popular sites.
Listen to the social conversation going on. Ask a relevant
questions and pay attention to the answers. Do you get
comments and ideas or recommendations for an information
product and website with more details?
From that information, go to the suggested sites. These are
potential affiliate partners. Even if you don’t see any
affiliate products on their sites, contact them and propose
an affiliation. It may be that the site owner is so focused
on his or her niche that product affiliation wasn’t even
considered.
Or they may not know how this can work to their advantage
for new business. You never know until you ask. When you
discover another start-up site related to your niche,
propose an affiliate JV opportunity.
They may not have much traffic in the beginning, but you’ll
grow with them. You can also propose a shared email campaign
- agree to recommend their site to your list if they do the
same for you with their list.
Now, here’s one source that new marketers tend to avoid:
highly successful sites. As soon as you see the big site
with powerful affiliate partners, don’t think there’s no
room for you. An established site has a large following and
repeat visitors and the owner is always looking for ways to
provide value and insight to his or her community. You can
offer a special bonus or discount for the site owner.
Identify the top 5 most influential people in your niche and
study their websites. Look at their products and promotion
methods. After a thorough analysis, contact their centers of
influence and propose your product as an affiliate.
Send your product for a review. Most new Internet marketers
avoid the big guys thinking that people so well established
in the niche wouldn’t bother with a newcomer. You might be
surprised at the result of simply asking.
Some of the biggest names in Internet marketing are great
people who believe strongly in the “pay it forward”
philosophy. Don’t hype yourself, tell it straight and ask
for an opportunity. When you get the open door, you need to
present your best quality product with excellent customer
service so they feel comfortable sending their traffic to
your site.
Richard Henderson runs his own internet marketing business
from home. Check out this great guide to Joint Ventures
success and how to find Joint Venture and affiliate
partners. www.jointventuresuccess.info
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